From the article:
As a Tribune report detailed last Sunday, the Fox telecast flashed three ficticious headlines across the screen — “Cutler Leaves With Injury,” “Cutler Lacks Courage” and “Cutler’s No Leader” — that Fox color analyst Daryl Johnston described as “actual headlines from the local papers in Chicago.”
Dan Bell, Fox’s vice-president of communications, admitted to the Tribune that the headlines were “misleading.”
“Nobody tries to be more perfect than we do at Fox Sports,” Bell said. “And we are (embarrassed). We understand the mistake. We understand that we were wrong.”
Apology accepted of course. No one is perfect, nor will anyone ever be perfect. Take the spelling error of fictitious in the Chicago Tribune’s article above for example. Sorry Trib folks had to do it. Don’t feel bad though. I made three errors in this post before going back and correcting them, but I digress.
It’s the idea that deception like this was allowed to occur that is concerning here, and it doesn’t help that the credibility of Rupert Murdoch is lower than the popularity of the changes Facebook made this week.
Even if that wasn’t an issue this is still a pretty glaring example of deceptive broadcasting.
FOX should apologize on the air this week. It’s the least they can do to let viewers know that they were, in fact, wrong for fabricating headlines and then having their commentator inform the audience that those headlines were real.
It’s not the first time reports on television or through other forms of media have been less than truthful and it certainly won’t be the last. It’s also by no means the end of the world of course. No one is being hurt by this. It’s really no big deal, but…
…it’s the principle of the thing. I don’t see why fake headlines were necessary to drive this point home. Sounds like a cheap way to attract viewers’ attention or perhaps an easy target to harp on and use to fill time within the broadcast. Either way it was unnecessary.
Say what you will about Jay Cutler and his level of toughness. That debate will continue, fairly or unfairly (see: NO OFFENSIVE LINE) for as long as he is wearing a Bears jersey.
Just don’t make stuff up, ok? That’d be great. Thanks 🙂